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We are thrilled to announce an exciting new partnership with the Union Jack Classic, bringing our members front-row access to a landmark moment in international sports history.
On Saturday 19th September, Wembley Stadium will host its first-ever American college football fixture. We are working hand-in-hand with organisers to ensure local NHS workers, charity workers, volunteers, people working in education and people affected by the cost of living crisis can experience the magic of this world-class event live.
The Union Jack Classic brings two powerhouse Big 12 Conference teams - the Arizona State Sun Devils and the Kansas Jayhawks - to one of the most famous venues on earth.
American college football is celebrated for its electrifying stadium energy, deep-rooted traditions, and vibrant pageantry. Bringing a regular-season Big 12 matchup to London is a milestone for international sport, and we are proud to help open the turnstiles to a broad and diverse audience.
At Tickets for Good, our mission is built on recognition, wellbeing, and community connection. Live sport has an incredible power to lift spirits, create unforgettable memories, and bring people together - yet major international fixtures can often feel out of reach.
Through this partnership, tickets will be made available across our platform to eligible members, including:
This collaboration isn't just about offering a day out; it's about giving back to the people who give so much to society every single day.
Because Wembley Stadium sits right in the heart of Brent, local impact is a huge priority for this project. We are working alongside Brent Council to raise local awareness of our Ticket Bank programme, helping ensure residents facing financial barriers know how to access major cultural and sporting events happening right on their doorstep.
Speaking on the partnership, Steve Rimmer, Founder and CEO of Tickets for Good, shared:
"Live events are at their best when they bring people together, and this is exactly the kind of moment we want more people to be able to experience.
The Union Jack Classic is a genuinely exciting first for Wembley and for American college football in the UK. Through this partnership, we can help open that experience up to a wide range of eligible Tickets for Good members... We are also pleased that Brent Council will help raise awareness of Ticket Bank locally. Wembley sits at the heart of Brent, so it feels right that local residents should be able to learn more about ways to access major events taking place on their doorstep."
Tickets are available on our platform now, and you can access them here. If you are not an NHS member, log in to your Tickets for Good account and search “Union Jack Classic”, and the event will show up ready for you to purchase tickets.
If you work in the NHS, education, charity sector, or qualify for The Ticket Bank, and you aren't already a member, sign up now to check your eligibility and get started.